VP of Big Data to educate on best practices for using Big Data in recruitment marketing
SAN RAMON, CA — September 24, 2013 — David Bernstein, Vice President of Big Data for HR at eQuest, will co-present at Video Vanguards, a one-day event presented by Job Search Television Network (JSTN) and talentRISE. The event will take place September 26 at the JSTN Studio Headquarters just outside Chicago in Aurora, Illinois.
The Video Vanguards event explores the convergence of traditional HR approaches with technology and analytics. Attendees will learn about the power of video messaging to optimize sourcing and maximize return on investment, as well as recruiting tips and strategies from some of the country’s top HR talent. Those who take advantage of the Video Vanguards VIP Package will be able to watch their own Video Job Reports produced live in studio that day.
Bernstein will co-present the session “Ready, Aim, Hire” with Lindsay Stanton, JSTN’s Chief Client Officer. The session’s goal is to educate talent acquisition professionals on how to leverage data analytics to better focus their recruitment marketing efforts. Bernstein will define and clarify the concept of big data and how it ties into targeted recruitment marketing. Stanton will present case studies and data that show how JSTN’s video platform increases the effectiveness of recruitment marketing spend.
eQuest uses the power of Big Data to enable organizations to make evidence-based decisions about their recruiting and hiring strategy. He has a long history of creating innovative HR strategies for Fortune 100 companies. He speaks and writes internationally on the intersection of Big Data and HR.
“JSTN’s video platform is a perfect example of the evolution of the recruitment marketing landscape,” Bernstein said. “The blend of data, analytics, and video is exactly the combination needed to drive successful, targeted recruitment marketing campaigns. I look forward to sharing ideas about the many ways technology and analytics are enhancing our ability to find and attract candidates.”
Registration information is available at http://myjstn.com/event/talentrise/invite.
eQuest is the world’s dominant and most-utilized job posting distribution company. Its primary customer base consists of the majority of the Global Fortune 500. It also provides job deliveries on behalf of the world’s largest Applicant Tracking Systems, ERPs, and job boards — managing thousands of companies through these channels. Present job posting deliveries average 250 million annually. Its Big Data for HR division consults companies wanting to take advantage of its corporate intelligence and predictive analysis services. Other products include consulting, OFCCP compliance and audit protection, technology services, data analytics, interactive media representation, and various predictive tools. www.equest.com